Ah well. I've seen the cute little bottles at the grocery store, but I've always thought "Pomegranate? Bleh!" POM makes claims about the antioxidant content and they like to brag about the tens of millions of dollars in scientific research that shows the health benefits of drinking POM. But if it doesn't taste good, what good does it do? The stuff is pricey, and I'm generally skeptical of superfood health claims.
I took a swig of POM's juice (100%, no sugar or other ingredients added) and it's actually pretty good. It's tart and sweet, reminiscent of cranberry juice but not quite as strongly flavored (in my opinion -- other reviewers say the flavor is stronger!)
Don't take my word for it, though: see what my children did! They don't care about POM Wonderful's sponsorship of Garmin - Transitions Cycling Team, or that their fruit is all grown here in California, their local manufacturing and bottling operations, or the antioxidant content. They just like the flavor and they're asking me to buy more at the store.
POM Wonderful is available pretty much everywhere you can buy refrigerated juices, at least here in California. POM Wonderful's pomegranate juice are generally available larger bottles. Some of the flavor combinations with Kiwi, Mango, Blueberry and Cherry seem especially intriguing to me.
More information at POM Wonderful.