Others made note of this also.
Here in California and in Colorado, most utility cyclists are Hispanic and they are probably recent immigrants. At the breakfast stations I noticed all of the Latino bikers riding by without stopping, though a few glaced curiously at the goings on.
The Spanish-language Bike To Work Day pamphlet shown here is a direct result of input I gave to the Denver Region Council of Governments two years ago during my participation in the Bike To Work Day committee. Some of the Denver-area breakfast stations will have signs in Spanish for the first time this year encouraging Latinos to drop in for free food and schwag. Here in California, I've already recommended Spanish-language outreach for Bike To Work Day activities in the future.
What about your area? Do minorities participate in cyclist advocacy? Do you do outreach in your community to this segment of the cycling population? If not, what is needed to get you started?
Photo info: Denver BTWD Spanish Side 2 by richardmasoner.