So protect your child and buy this product TODAY before it's too late.
I can see a legitimate need for that product (children with special needs, bruising disorders and so forth), but the extra padding for everyday children seems a bit much.
Something I keep meaning to mention is Cozy Beehive. Ron, the author of Cozy Beehive, is a mechanical engineer, avid cyclist, and a Category 4 racer. He's been blogging about bikes for a couple of years now but I first noticed Cozy Beehive a few months ago. I've bookmarked a whole pile of pages from his blog intending to link to them in posts here from Cyclelicious, but pretty much all of his posts are good so just go visit his blog and subscribe to his feed already.