Freewheeling spirit posted his thoughts on wool and included this gem from the 1992 Bridgestone catalog.

As many of you know, Grant Petersen was USA director of marketing for Bridgestone in the early 90s, and the USA Bridgestone catalogs were a kind of predecessor to the
3 comments:
I'm with you on the wool! check out the smartest panniers on the market at www.michaudapparel.com - the ideal xmas gift for that cycling friend of yours
=v= Sheep-encrusted retrogrouch! (He writes in his cozy merino baselayer from, you guessed it, Swrve.)
Sheep are for non-worksafe jokes at the expense of my NZ coworker and meat eating.
If I wear wool, I get a rash. Therefore, while I appreciate some of Grant's sheep-encrusted retrogrouch nature, all of his rants on how wonderful wool is are completely lost on me.
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