From BikeBiz: A diamond and gold encrusted special edition of the Trek Madone 5.9 SL will be auctioned off next week to raise money for the Lance Armonstrong Foundation. The bike, which was donated by Trek, will be unveiled Sunaday at the Bike Mart in Richardson, Texas. "Our goal is to raise in excess of $100,000 for the foundation. This could make it the most valuable bicycle in the world," said Jim Hoyt, owner of the Richardson Bike Mart. Lance Armstrong – who lived across the street from the store - bought his first road bike from Jim Hoyt and joined the shop team in 1987 as a junior, his first ever cycling team.
Personal encounter with fame: I rode my first century -- the Hotter-n-Hell Hundred in Wichita Falls, Texas -- with Lance Armstrong back in 1987! Of course, so did 8000 other people...
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