Here's an interesting proposal.
Tobacco companies are required to disclose the risk of using their products. Producers of alcoholic beverages also create advertising reminding people to "drink responsibly."
Car manufactuers, whose products kill 40 thousand people in the USA every year and a staggering number worldwide, market their products as fun, sexy and sporty. Should they be required to remind people that piloting a huge hunk of metal and plastic is potentially deadly?
James looks at the question on his Bicycle Design blog. Take a look, because CycleDog says "Go read this."
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