Two months ago I saw a billboard in San Jose, California advertising Google's new GOOG 411 service. I called the number on the billboard -- 1-800-GOOG-411 -- and discovered it's a free phone information service for businesses. There have been several times when I'm cycling way beyond my familiar territory and I've had a mechanical problem of some kind that required bike shop help. With GOOG-411, I can say my city and category -- bike shops, for example -- and Google will look up nearby bike shops and connect my call.
That's 1-800-466-4411. It's a speed dial number on my cell phone now.