Buycycling

I've just received the January/February 2006 issue of Bicycling magazine and, wow, it's lived up to it's nickname of "Buycycling." There are about 25 pages of editorial content, 70 pages of advertising and -- beyond that -- anther 100 pages of two inserted catalogs from Veltec and Craft.

I've also received glossy catalogs and junk mail this past week from Performance, Nashbar, World Cycling Productions, VeloGear.com, Colorado Cyclist, Campmor, Sierra Trading Post, REI, Patagonia, two (of five) local bike shops and probably two or three others. Whose mailing lists have I managed to avoid this year?

Tags: commerce marketing bicycling buy junk+mail catalogs