The CycleHero one-minute Cinema advert was directed by award winning short filmmaker Paul Fuller and features the voice of newsreader - and President of CTC - Jon Snow. The ad was funded under Defra's 'Tomorrow's Climate, Today's Challenge' initiative, produced by Sauce with music from brothers John & Simon Andrew.
The film aims to raise awareness of the impact of transport choice in helping combat climate change. This is done in a positive fashion by highlighting the simple fact that cycling is good for you, good fun and good for the environment.
Props to Warren at Commute By Bike.