Jesse's dad owns The Alt, the iconic bike and skate shop in Minneapolis; both Jesse and Ben work at The Alt. "After years or fixing and selling bikes, we knew that no one made the bike that we wanted to ride," says Ben, "so we looked at what bikes we really liked and why."
The Handsome Cycles guys liked the XO for their durability and versatility. Using that as their inspiration, Jesse and Ben started last summer designing a similar frame that people could build up any way they please that could take the wear and tear of daily riding.
Handsome Cycles will be at Interbike showing off their "Handsome Devil" bicycle at the Serfas booth. They'll have a website up in a couple of weeks.