According to inventor Dr. James Carillo, the standard bicycle lights "does nothing to identify the rider as a bicyclist."
Carillo created the SIR Light after a near accident with a motorist while commuting to work on a dark morning. His strobe headlight and rear taillight surprisingly, were not enough light to warn a driver backing out of a driveway that he was about to pass by on his bike. It was this experience that awakened Dr. Carillo's need to create a better way for cyclists, not just bikes, to be visible on the road.
The SIR Light puts a glow on and around the rider and bicycle, making them visible to a motorist whether they are approaching from the side, back or front of the rider.
The website says "patent pending" -- I should look up the patent claims. I've been experimenting with this kind of "body illumination" since the mid 80s after a night time collision of my own, and I know of at least one other cyclist who does the same thing. I wish I thought to patent the idea!